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Curlash: Curl & Comb – Review

My favourite part of makeup is Eyelashes. Whether it is by using our #ishimmer lashes or curler, make up doesn’t go without lashes.
It was 3 years ago when I decided to design our best-selling Curlash, I was so hesitant at first because I didn’t know if women use or like curlers at all. The way you curl is kind of scary anyways. But I decided to go for it and design a curler that is not even in the market.

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I was thinking of so many must haves, a curler must look pretty and chic, held properly because you need a good grip to curl the lashes without hurting your eyes/ lashes, apart from curling I wanted them to be brushed, so curled and brushed. It was a nightmare to figure out how to curl and brush the lashes at the same time, using one tool. I wanted a curler to brush the lashes because this way you are able to use it in so many ways.

  1. To actually curl and brush your lashes before applying mascara and or false lashes.
  2. After taking off your makeup you can curl and brush your lashes to remove any excess residue of mascara or lash adhesive.
  3. Whenever an eyelash serum is applied you curl and brush your lashes after to make sure it touches each lash for growth.

So, I have all the 3 reasons to why I needed the brush on top of a curler, the question was then HOW? how many teeth should the brush have? should it be thick or thin? After back and forth testing and sampling, aiming to achieve the 3 outcomes of a curler and brush. Thanks to the help of our manufacturer, Curlash was created, ever since it’s been hard to keep it in stock. I LOVE IT. Thank you.

Aside from being the brand owner, I actually own two Curlash. One I use for curling and brushing my lashes before applying mascara and false lashes. The second one I use after applying an eyelash serum overnight. It is so so easy to clean too.
It is such a convenient and must have tool. Honestly. Everyone who tried and used it swears by it. The rose gold glamorous look and feel, not to mention the plastic free high-quality packaging. Everything about it, is a must.

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It is designed to fit each and every eye shape, made for beginners and professionals, you can also decide which side you want to curl. And you can easily just curl your outer lashes. It is so safe to use and no matter the pressure you apply on your lashes it was designed to stop the pressure before lashes are harmed.

I use the Curlash every morning and night, even when I have makeup on during the day and want to go out at night but I don’t feel like applying makeup again, I just use the Curlash to curl on top of the mascara and poof, ready to go out.
I have sensitive eyes, so trust me. if you are like me, this will work for you too. I’m not saying this because I am owner of the brand, but I love creating products that are convenient, real, glamourous and are of full effect.

P.S there are so many ways and features to this Curlash but, one more thing. You can remove the brush off of it too and reattach it whenever you want.

xx
Ayah

You can purchase the Curlash by clicking on the link below:

https://www.ishimmerlashes.com/collections/tools/products/curlash

 

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Your Beauty Blog

Thoughts: Power Fabric by Giorgio Armani

Anything skin coverage its Armani Beauty for me. I am a huge fan of their foundations  Luminous Silk, Maestro and Power Fabric Foundation. I have them all and I use each one on different days / occasions depening on the look I am going for. I love how airy they apply and yet provide the coverage I need without irritating my skin.

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To be honest I do not wear concealer everyday, I like it when my skin is able to breathe. So I apply concealer on occassions or if I really look tired.

When I heard there was a Power Fabric Concealer coming out, I got so excited. I remember going to the Armani counter at Selfridges and I wanted to try it instantly. I was surprised at how AMAZING it looked and felt on my skin. I thought it was just in my mind but it actually enhanced the shape of my eye. SOLD.

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Right after trying the concealer at Selfridges

My current shade is 5.5, it provides high coverage yet feel so light and breathable with a velvet finish. I sometimes apply it on bare skin and it still looks the same, stays for long hours, blends so easily and comfortably and does not cake at ALL.

It is honestly a concealer that does it all: conceals reddness, blemishes, dark circles, wrinkles and fine lines by providing a brightener fresh complexion.

The concealer comes in 20 different shades and its applicator allows for application over large and small areas using different techniques.

I find it to be average priced, 32 GBP which is not expensive but not cheap. Personally I really think its worth the price and it lasts a long time.

This product is a YES !!!

x x

Ayah

 

 

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Your Beauty Blog

Highlight your way … Matte or Dewy?

Highlighting is a technique that only uses light to enhance your face. You can go wtih this technique any way you want. Literally, it can be just used on it’s own, it can be used with bronzer, contouring, or a blush. It depends on the look you are going for.

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Basically, you’re taking all of your usual contouring steps, but just ditching the part where you carve out your features and head straight for the highlighter stick, but again you can do both if you want. This approach to makeup is supposed to mimic what it’s like to be under bright, flattering lights using illuminating products.

Use the highlighter to enhance where light would naturally hit your face, which for most of us is across the temples, cheekbones, and bridge of your nose, inner corner of the eyes and under the arc of your brows and cupid bow. If you’re afraid of looking oily, avoid putting any highlighter on your forehead. If you’re lighter skinned, opt for champagne colors, while darker skin tones will look stunning.

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if you use a powder-based highlighter then use a powder base bronzer as well, before you start just decide what look you want to go for. Either dewy or a matte look.

For a dewy look, fuse your skincare and makeup together as much possible for a dewy, wet-shine finish. For example:

1) if you use concealer add moisturizer to it.

2) Add shine to the areas of your face that catch light naturally, like your cheekbones, bridge, of the nose, or temples. Inner corner of the eyes and under the arc of your brows and cupid bow.

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3) if you feel that it’s to dewy then you can mattify it using a translucent powder (example laura mercier / chanel)

If you are going for a matte highlighting look, then repeat the same steps only without fusing your skin care with your makeup, and use a powder base bronzer and highlighter.

Some Illuminating Products:- M.A.C Strobe Cream (Cheat: for the lazy girls out there, it does the strobing for you, by just applying the cream itself). Benefit Cosmetics: Benefit Girl Meets Pearl, Charlotte Tilbury’s Highlighter Wand and NYX cosmetics Illuminating Stick, Cover FX Gold Bar Highlighting Palette, KKW Highlighter Palette.

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Moody Wintery Shadow!!

Burgundy madness, wine shadow won’t look out of place with a moody wintery outfit.

Now, it’s your turn to wear the trend, so why Burgundy? it has a purplish undertone that can make the whites of your eyes appear whiter, other than that it flattering on every skin tone, you don’t have to avoid the color based on your skin tone like most colors. You like it, you apply it.  All you have to do is:

1- Apply the right shade: Here is a list of pallets that have different shades of burgundy for you to try out. MAC Burgundy Times Nine Palette, KYShadow Burgundy Palette, Becca Comsetics Ombre Rouge Eye Palette, Anastasia Beverly Hills Modern Renaissance Eyeshadow Palette. gigi hadid

2- Don’t over do it: if you are worried about how the color might come off, you can start with a little burgundy shade in the outer corner of your eye and blend it with your eyeliner.

3- Dare to smoke it: the burgundy eyeshadow can act like a Smokey eye effect only with a different shade, you can smoke it out and control the intensity of the shadow depending on the look you are going for.

4- Mascara or Lashes: the don’t of the burgundy eyeshadow look, never leave without applying false lashes or lots and lots of mascara to frame your eyes.

5- Keep it Simple: Try to keep everything else simple, avoid applying any reddish tones, such as blush. Switch up the blush with some highlighter and tone it down with the contouring.

kylie-jenner Kylie Jenner

Jourdan dunn  Jourdan Dunn

julianne morre Julianne Moore

 

 

 

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3 Magic Products for your Skin

I am sure you heard the buzz over Retinol, well it’s true. I am a user myself. But, to actually improve your skin condition you need absolutley three magic products to do that for you. Retinol, Vitamin C and SPF.

Retinol: (a form of vitamin A, a fat soluble in carrots, eggs and sweet potatoes): Retinol is the best ingredient you can use for your skin, what it does is basically alternates the aged cells to more youthful cells, by doing so it soothes the skin, refines the texutre, treats aging and improves skin radiance and glow.

When retinol is combined in a skin care product, it therefore enhances the production of collagon, reduces fine lines and wrinkes, uneven texture, scarring and spots. Retinol is also used to minimize breakouts by clearing the skin, regulates the oil levels in the skin, brightens dull skin, fades away sun spots and hyperpigmentation. Basically, regenerating your skin.

Retinol can come in skin care products in forms of oils, moisturizers and serums, it also comes in doses. What I suggest is always start using Retinol in small dosages to gradually introduce your skin to it, as it is a strong ingredient. I prefer checking out Retinol products that can be used over night, because you need to add loads and loads of sunscreen to your skin if you are using Retinol. Also, Retinol may not work for everybody, that’s why again start low.

Retinol can cause reddness, dryness, flakeness and even breakouts if introduced too quickly to the skin, it is really strong so please do your research before investing in a Retinol Product. The one I use is Sundey Riley Luna Oil, an overnight oil that I just apply all over my face and neck. I also apply loads of sunscreen during the day.

Vitamin C: Definitely the most important ingrediant for me. I use vitamin C in forms of serums and face masks as well. Vitamin C is an antioxident, it fights off and neutralizes free radicals. “They prevent or reduce damage to our cells by neutralizing the production of highly reactive molecules called free radicals. In other words, antioxidants help keep our body and our skin cells healthy.” Allure.

So what does Vitamin C do to your skin, lots lots lots. First it acts as protector for skin agressors like air pollution and UV, it accelerates the production of collagen so it plumps and tones your skin, it fades away hyperpigmentation, dark spots, skin discoloration and any uneven skin tone. Amazing right?

I use these products: C Ferma Day Serum by Drunk Elephant , Vitamin C Mask by Rodial Beauty, Resist C15 Super Booster by Paula’s Choice, I am sure there are many other products that are great as well.

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I want to just talk briefly about mixing vitamin C and Retinol, first,  I don’t believe they should come together in one product, and second not to put them on at the same time. They are both very powerful antioxidents with different PH levels that allows the ingredient to work on the skin, so what I do is, I apply vitamin c during the day and retinol at night to separate the two products. They do not work best together, no added benefit whatsoever, might be too strong for your skin anyways.

SPF: Do not leave your skin without it !! it is the most important product for the overall health and appearance of your skin. SPF keeps your complexion even, protects against UV rays ( I also suggest investing in a blue light ray protection ex, screens etc..), prevents premature aging, prevents skin discoloration dark and sun spots.

So what should you look for? Preferrably look for a sunscreen that has: “Titanium dioxide, Octyl methoxycinnimate, avobenzone (parsol), zinc oxide” – Stylecraze . Also choose a broadspectrum spf that is hypoallergenic, waterproof and a minimum of 30 SPF.

I just starting using Coola Mineral SPF, you can always search which are the best spf products of the year.

That’s basically it, I am no skin expert but i’ve done a lot of research about this topic before investing in the products to use on my skin, I wanted to share it with you since there are so many question marks in regards to this topic.

 

Ayah xxx

 

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Review: KKW Glam Bible Palette!

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Simply put, I believe these are the best eyeshadow shades all in one palette! KKW’s Glam Bible Palette is the best palette to own if you’re a fan of basic eyeshadow shades that can take you from morning to evening with ease. Don’t get me wrong; I love to experiment with vibrant colors every once in a while but for everyday makeup this palette is the holy grail.

 

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KKW’s Glam Bible Palette is quite compact and comes with a mirror so you can carry it with you everywhere, and comes in quite handy for travel. The shadows are very pigmented so they can last for a long while. The palette includes 6 must-have colors that can be worn on their own, mixed and blended with each other, or with other more intense shades for a wide variety of makeup looks.

The six shades included in the palette are:

Femme: a matte creamy ivory
Risqué: a matte rose
Fatale: a metallic smokey silver
Antique: a matte warm grey
Exotic: a matte warm brown
Dark: a matte black

The colors have an incredible texture, they look quite matte inside the palette but once applied they are extremely pigmented and creamy which translates into an easily blendable application. I use the black matte, the grey or even the brown to smoke my under eye, the color of choice depends on the look I’m going for. I use the creamy ivory to highlight under the brow bone and/or the inner corners of my eye, or to simply lighten up a certain shade. I use the matte rose during the day with black liner; the color is perfect on it’s own or even to smoke the under eye with.

 

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The smokey silver is just amazing; I think it’s my favourite and it can be used in multiple ways. You can apply it as is or apply it wet for a silky look. It can also be used as an under eye color, and on the inner corners of the eyes. It also looks great as a full shadow color in the middle of the crease, or just as a color for smoky eyes.

The palette is affordable at 30$ for the six most sought-after eyeshadow colors around! Keep in mind that these shades are very flexible as they can be used on their own, mixed together or blended with any other eyeshadow color out there. Hugely recommended!

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Ishimmer Lashes || My Journey From Mink to Silk

ishimmer lashes
As most of you know it took me almost 1-2 years to be able to design ishimmer’s eyelash collection that was made out of cruelty free mink lashes. My reason behind the lash collection and the whole brand was because I never found eyelashes that did not irritate my eyes or felt heavy on the lids and so I never wore eyelashes before. When I was able to design weightless lashes, things changed for me. I love wearing eyelashes now. It’s literally the lipstick for the eyes.

I never cared about the way the lashes looked on the eye, my main focus was how much they weighed and how soft the band was on the eye and that they can be worn by everyone, all ages. I mean, my grandmother wears my lashes and she has really sensitive eyes. She loves them.

Anyways, ever since I moved to London I began working on my brand differently. My view on things changed. There are so many things coming up that I wish I can share with you, but for now watch this space…

Moving to London for me was starting from scratch again, building my brand again and meeting new incredible people. So I decided to relaunch Ishimmer differently.

 

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In October I started experimenting with silk, see there’s a taboo with silk lashes that they tend to feel heavy because the hair itself is thicker than the mink. That was my struggle, I worked for months trying to change all the mink lashes to silk without compromising our known quality and weight.

At some point I was just going to give up the whole idea of moving to Silk Eyelashes. After back and forth samples and trials, I was able to shift our whole collection to 100% handmade Silk Eyelashes while maintain our quality and weight.

The lashes still feel extremely weightless, the band is much thinner and softer now, the curl of the lashes lasts much longer and for the first time our silk lashes blend so naturally with your eyelashes. Mission accomplished. Our Silk lashes now may even be lighter than our previous mink collection.

 

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So why Silk? I was inspired by the way silk is obtained. The process of silk production is called sericulture. The best-known silkis obtained from the cocoons and that’s what my new eyelash collection will be made of. The evolution of the protein fibres in the cocoon to be extracted and then spinned to form silk is what resembles the evolution and relaunch of Ishimmer Lashes. The stage of which the cocoon forms into silk inspired me for the re-launch, the energy put into the change and joining the movement towards an animal friendly brand.

Ishimmer Lash designs are all designed by me, with my team we are able to transform these designs into eyelashes.

There so much to come for my brand and I wish I can share more. But for now, it’s been a tough journey but looking at the lashes now and feeling them on, just makes me feel great that I was able to fill that market gap and break the taboo of Silk Eyelashes. That’s what Ishimmer is all about – Re defining False Lashes.

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Product Review: Hourglass Veil Retouching Fluid!

hourglass concealer
If you are looking for an oil-free product that doubles as a concealer and highlighter then look no further!  HOURGLASS Veil Retouching Fluid is the answer. A weightless formula that includes essential ingredients such as hyaluronic acid, plant extracts and grapefruit extract; Hourglass Veil Retouching Fluid is not defined as a concealer since it does not give you the long-lasting heavy coverage of usual concealers; I however do consider it as a concealer. I personally use it as a concealer as well as a highlighter. You may be wondering why? Simply because it is a lightweight, oil-free formula that covers up imperfections and lights up the face. The beauty of this product is that it can either be applied directly on your skin or on top of your makeup. And guess what? This will not ruin your makeup; in fact, as the name implies, it is made to veil, so you can use it at the beginning of your makeup routine or at the end of it and it won’t make much difference. The best part is? You can use it to clean up your under eye area after applying eye shadow or you can even use it to fix your eyeliner.

 

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HOURGLASS Veil Retouching Fluid is available in six shades; it is made to work with all skin colors and tones. When you are testing out the product make sure to wait a few seconds for the product to ‘sit’ and for the shade to adjust to your own skin tone. At first it may seem that the shade picked for you by the person at the counter will not match your colouring, but somehow it just magically fits your skin color. I personally use the shade (Natural), it is a shade that is half a degree lighter than my skin color. In addition to using it as a concealer and a highlighter; I also love to use it around my eyebrows to give them definition.

My favorite thing about this product is that it does not CAKE nor FLAKE. You can apply it on top of your makeup and even on top of your setting powder and it will still look and feel seamless;  it is THAT easy. When you are on the go you can just re-apply it to revive your makeup, or just apply it on it’s own for a no-makeup look that brightens your whole face. It has such a perfect light finish and instant radiance. I swear this product is multifunctional. It is simply DIVINE.

 

hourglass concealer

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Shopping For A New Mascara? Review on Rodial Beauty GLAMOLASH Mascara

I just started using Rodial Beauty GLAMOLASH Mascara XXL and I can honestly say that this is one fantastic product. I usually prefer heavier-built mascaras, yet I used to have a problem with my lashes clumping. I also used to face a hard time taking the mascara off at the end of the day. Thus, when I heard amazing reviews about Rodial’s mascara I decided to get on board and give it a try and least I could say is that I fell in Love. I decided to switch to Rodial’s mascara immediately. I would like to mention that I also use Charlotte Tilbury Legendary Lashes (Volume 2) which I mainly use for nights out.

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Rodial Beauty is a UK-based brand founded by Maria Hatzistefanis. She started off being a skincare brand targeting specific skin concerns and later on expanded her brand to include makeup. I’ve been a fan of her skincare line for a while. I was introduced to the brand when I first started using the Rodial Dragon’s Blood Lip Mask which is another fantastic product by the brand. Additionally, residing in London means that I am exposed to this brand a lot as it’s a very popular brand here that is readily available everywhere.

The selling point of this mascara is that the formula is made with beeswax to condition the lashes, carnauba wax to prevent clumping, as well as collagen for length. I was SOLD!!! There are so many mascaras available that claim to condition and lengthen the lashes, but when I personally tried applying such mascaras my lashes wouldn’t even tint. But Rodial’s mascara is a different story.

When I used this mascara for the first time my lashes looked fuller and longer. It’s thin wand meant that I was able to brush my lashes in the direction I desired. I could easily comb them without them losing their length and fullness, and my eyes appeared to be wider, more open and very awake. I usually apply 1-2 coats on my lashes in the morning and it can stay on all day without clumping or flaking, which is where the beeswax ingredient comes in. I just love it, I highly recommend it, I can literally go on all day and night wearing it.

 

Article also available on: CIIN Online

 

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Winter Must Do & Have

There is no guide to follow with winter makeup, but you know what I think of whenever I apply makeup during the day, the face you get when you’re out skiing, or the color reflections of sitting in a dark room with dim lights and candles.

These two scenarios help me choose the products for winter.

  • Lots and lots of moisturizer: with this dry cold your lips need to be x10000 more hydrated. You don’t have to wait until they are all chapped and dry to start taking care of them.

Here’s what I do, scrub. Mix some honey, coconut oil and some brown sugar in a bowl. Just a tiny amount of each, maybe more brown sugar than the rest and apply it on a tooth brush or your finger then scrub scrub (if you have any allergies, ignore this and just buy a regular lip scrub off the shelf.

Ex. Frank Body’s lip scrub, Burt Bees Scrub and you can even use an exfoliator. Whatever you need.8c865f66-76ba-4ad2-a3df-46c37d0d83f9

Next, keep the hydration. Always carry your lip balm with you, (I use Drunk Elephant Lippe balm, and Burts Bees) and even Amina’s skincare (eye roll).

You need to keep the lips hydrated for the darker shades of lipsticks.

 

 

  • Foundation & Oil – if you know me, you know I am a fan of taking care of your skin while applying makeup. The trick is, hydration. Choose a foundation that goes well with your skin type, mine for example is Giorgio Aramni (Maestro foundation when I want barely any coverage) and Luminious Silk (medium to full coverage), the foundation is so light and airy. But even with that,s_5ba2951f95199614981c37a7I love adding a few drops of Farsali Oil (Unicorn Essence or the Gold Elixir) to my foundation. Mixing both, gives me the perfect hydrated base to start my makeup.

P.S sometimes you might have to change the shade of your foundation to a lighter one, please don’t wear foundation that is 4-6 shades darker than your skin, it’s not meant to make you look darker. Summer you can go to 1-2 shades darker than your skin, winter. Just go with your shade.

 

  • Lipstick, yes. Colors: Switch up the shades. You can keep your bright lipsticks for spring and bring out some nudes and darker shades. You don’t have to go dark if you don’t want too. Just drop any bright color that isn’t red. I love mixing lipsticks, it’s my favorite, and most of all I love mixing lip liners with lipsticks. My liners are usually darker than the shade of lipstick. I usually apply lipstick first, then the lip liner just so it is defined correctly. I mostly use liquid lipsticks apart from Charlotte Tilburys matte lipsticks so if I apply the lipliner before the liquid lipstick the definition of my lips usually disappears. It’s just easier this way, apply your lipstick shade then your lip liner then reapply the lipstick in the middle of your lips. And blend with a lip brush.

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Makeup always helps me express myself, my mood, my character. So playing with colors between seasons is the best. Playing with looks is even better. Stir it up a bit.

Extra Tip: if you’re going for a subtle lip and shadow color then you can add some blush to for rosy cheek look you get when you are skiing or out in the cold. Or bronzer with some highlighter. Otherwise, if you’re going for either a bold lip or eye look, minimalize the makeup on your cheeks, yes off course contour and conceal, but minimalize the bronzer and up your highlighting game.

It’s all about the right balance, there is no proper way to go with this, just don’t over do it. As long as you feel good about your look, then you got it xxx